Winmark Partners with Breedlove Guitars for Sustainable Music Practices and Resale Initiative

Winmark Corporation Partners with Breedlove Guitars to Promote Sustainable Music Practices

Winmark Corporation highlights its commitment to sustainability and community engagement through a new partnership with Breedlove Guitars, a prominent name in responsible guitar manufacturing. Announced on April 22, 2025, this collaboration designates Music Go Round—Winmark's retail chain focused on buying and selling used musical instruments—as Breedlove's Official Resale Partner. This innovative partnership aims to facilitate the seamless exchange of Breedlove guitars at Music Go Round's franchised locations, thereby promoting a circular economy within the music industry.

The essence of the partnership lies in its focus on sustainability. By providing musicians with an eco-friendly option for purchasing and reselling high-quality instruments, Winmark and Breedlove are working together to extend the lifecycle of guitars and reduce environmental impact. Renae Gaudette, Winmark's Chief Operating Officer, articulates the excitement surrounding this initiative, emphasizing how it enhances customer access to sustainable products while supporting the longevity of eco-friendly goods. This initiative aligns with a growing consumer preference for sustainable practices, particularly in the music sector, where musicians increasingly seek environmentally responsible choices.

In addition to the resale partnership, Breedlove will take on the role of Winmark's Premier Sustainability Partner. This entails sponsoring an annual "Sponsored Buy Drive" for acoustic guitars and collaborating on co-branded sustainability content across various platforms. Tom Bedell, the Owner of Breedlove Guitars, underlines the importance of their shared mission, stating that the partnership reinforces both companies' dedication to environmentally responsible practices. Together, they aim to create an unparalleled resale experience for customers who are not only passionate about music but also committed to environmental stewardship.

In related developments, Winmark's diverse franchise portfolio, which includes notable brands like Plato's Closet, continues to underscore the company's commitment to sustainability and small business development. By fostering partnerships that align with these values, Winmark not only strengthens its brand but also contributes positively to the communities it serves. The collaboration with Breedlove Guitars represents a significant step forward in the music industry’s transition toward more sustainable practices, ultimately benefiting both the environment and musicians across North America.