Winmark Partners with Breedlove Guitars for Sustainable Resale of Eco-Friendly Instruments

Winmark Corporation and Breedlove Guitars Forge Sustainable Partnership in Music Industry

Winmark Corporation announces a significant partnership with Breedlove Guitars, a leader in responsible instrument manufacturing. This collaboration designates Music Go Round, Winmark's retail chain, as Breedlove's Official Resale Partner. Through this partnership, Music Go Round aims to facilitate the buying and selling of Breedlove guitars at its franchised locations, promoting sustainability in the music industry. This initiative is designed to provide musicians with a sustainable option for purchasing and reselling quality used instruments, thereby fostering a circular economy within the sector.

The partnership reflects Winmark's commitment to sustainability, as noted by Renae Gaudette, the company’s Chief Operating Officer. She expresses enthusiasm about the collaboration, emphasizing its potential to extend the life of eco-friendly products while enhancing customer access to sustainable guitars. By enabling musicians to engage with high-quality, responsibly crafted instruments, Winmark and Breedlove are making strides toward reducing the environmental impact often associated with music production and consumption. This initiative not only aids in the promotion of sustainable practices but also aligns with the growing consumer demand for environmentally friendly options in the marketplace.

In addition to its role as a resale partner, Breedlove Guitars will support Winmark as its Premier Sustainability Partner. The collaboration includes sponsoring an annual "Sponsored Buy Drive" for acoustic guitars and creating co-branded sustainability content. Tom Bedell, Owner of Breedlove Guitars, highlights the importance of their partnership in promoting environmentally responsible practices within the music sector. The partnership aims to enhance the accessibility of Breedlove guitars while reinforcing both companies' dedication to reducing their environmental footprint. Ultimately, this collaboration seeks to create a unique resale experience for customers who are passionate about music and committed to environmental stewardship.

Beyond this partnership, Winmark continues to exemplify its dedication to sustainability and small business development through its diverse franchises, which include Plato's Closet. The company's innovative practices not only contribute to the circular economy but also position it as a leader in the resale industry. The collaboration with Breedlove Guitars is expected to provide musicians throughout North America with valuable options that align with their environmental values while supporting the resale of quality musical instruments.