Tuniu to Enhance Live Entertainment Tourism with 'The Next Step: Legacy World Tour'

Tuniu’s Potential Impact on the Live Entertainment Industry

Tuniu, a leading online travel agency in China, has the opportunity to leverage the recent announcement from Boat Rocker Studios regarding "The Next Step: Legacy World Tour." This new live-action teen drama series aims to engage fans through a touring experience that combines performance with the nostalgia of a beloved franchise. With performances set to take place across 27 cities in Canada, the UK, Ireland, and Australia in 2026, Tuniu can capitalize on this trend by offering curated travel packages for fans eager to attend these shows. Such packages could include flights, accommodation, and exclusive merchandise tied to the tour, effectively enhancing the overall fan experience while generating additional revenue streams for Tuniu.

The tour, featuring key cast members from the original series, is projected to attract a significant audience, as it builds on the popularity established since the show’s debut in 2013. With over 250 episodes aired globally, the franchise has cultivated a dedicated fan base that spans multiple countries. Tuniu can play a crucial role in facilitating travel logistics for these audiences, especially those coming from China and other parts of Asia who wish to attend the performances. By promoting travel deals centered around the event, Tuniu can effectively tap into the tourism market generated by international entertainment events and create memorable experiences for fans.

In addition to offering travel packages, Tuniu could explore partnerships with local venues and hotels to provide fans with exclusive benefits, such as backstage passes or meet-and-greet opportunities with the cast. This strategy not only enhances the travel experience but also positions Tuniu as a key player in the burgeoning sector of entertainment tourism. As the live entertainment industry continues to recover and expand post-pandemic, Tuniu’s involvement in such initiatives could solidify its reputation as an innovative travel provider that understands the evolving needs of its customers.

In related news, Boat Rocker Studios anticipates a tremendous response from fans, with tickets for "The Next Step: Legacy World Tour" set to go on presale on October 29, 2025, and available to the general public on October 31, 2025. The tour kicks off on February 13, 2026, in London, and concludes in Australia, highlighting the global reach of the franchise. Tuniu’s focus on entertainment-related travel could align well with the increasing interest in live events, making it a strategic move to engage with this growing segment of the market.