Trustmark's HealthFitness Acquires CFW, Expanding Corporate Wellness Solutions Nationwide

HealthFitness Expands Horizons with CFW Acquisition

HealthFitness, a subsidiary of Trustmark, has solidified its position in the wellness industry by acquiring Corporate Fitness Works (CFW), a prominent provider of onsite and virtual fitness management solutions. With this strategic move, HealthFitness significantly broadens its service capacity, now reaching over 200 clients at more than 360 locations across the United States. CFW operates 70 corporate fitness centers in 23 states, ensuring that the combined entity can deliver a diverse array of fitness and wellness programs tailored to the needs of various corporate environments.

In a statement, HealthFitness President Sean McManamy underscores the significance of this acquisition, expressing admiration for CFW’s reputation as a strong competitor. He indicates that the merger of two industry leaders not only enhances their service offerings but also reinforces their commitment to innovation and community engagement. CFW’s established history of over 36 years in the industry positions it as a valuable asset for HealthFitness, which aims to create a more connected health community, both in-person and online. This acquisition is a continuation of HealthFitness’s growth strategy, which includes previous purchases such as Midtown Health in 2021 and Professional Fitness Management earlier this year.

Trustmark CEO Kevin Slawin also highlights the cultural and business alignment that the merger brings, enhancing the overall value proposition for their clients. The co-owners of CFW, Beth and Michael Vivio, express confidence in HealthFitness’s supportive company culture and reputation, assuring employees that they will be well-integrated into the new structure. McManamy further reassures clients that they will experience a smooth transition with continued support from familiar contacts, now bolstered by HealthFitness’s extensive resources. This acquisition not only positions HealthFitness for future growth but also emphasizes its commitment to fostering a healthier workforce through comprehensive wellness solutions.

In addition to expanding its service offerings, HealthFitness focuses on enhancing its community engagement initiatives. By integrating CFW’s capabilities, the company aims to provide a seamless experience for clients, ensuring that both onsite and virtual fitness programs cater to evolving workplace wellness needs. The merger is expected to strengthen HealthFitness's influence in the corporate wellness space, allowing it to create deeper connections and promote healthier lifestyles among employees.

As Trustmark continues to enhance its employee benefits spectrum, this acquisition reflects an ongoing commitment to improving wellness solutions. HealthFitness is poised to leverage its expanded capabilities to create a more dynamic approach to corporate health and wellness, ultimately benefiting both clients and their employees. For more details on HealthFitness’s offerings, visit www.healthfitness.com.