Thryv Holdings Promotes Cameron Lessard to VP of Corporate Development and Strategy

Thryv Holdings Elevates Cameron Lessard as VP of Corporate Development and Strategy

Thryv Holdings, Inc., a leading provider of sales and marketing software for small businesses, announces the promotion of Cameron Lessard to Vice President of Corporate Development and Strategy. This strategic move reflects Thryv's commitment to strengthening its position in the competitive landscape of small business solutions. In his new role, Lessard takes charge of key areas including mergers and acquisitions (M&A), treasury functions, and capital raising, while also enhancing communication with institutional investors. Having joined Thryv in 2020, Lessard's prior experience and insights position him as a critical asset for the company's ongoing growth and expansion.

Lessard's prior role as Assistant Vice President of Treasury, Corporate Development, and Investor Relations has equipped him with a comprehensive understanding of Thryv's operational framework. He played a pivotal role in the company's strategic acquisition of Infusion Software, Inc., known as Keap, which significantly expanded Thryv's marketing and sales capabilities. This acquisition not only added 15,000 new Software as a Service (SaaS) clients but also strengthened Thryv's global partner channel, enhancing its market presence. Thryv's Chief Financial Officer, Paul Rouse, commends Lessard for his strategic acumen and invaluable contributions to the company's SaaS transformation strategy, highlighting his impact on investor relations and corporate growth.

Lessard’s career trajectory showcases his expertise in finance and investment strategy. Before joining Thryv, he led Treasury for a Bain Capital acquisition portfolio company and held various influential roles at Alliance Data, focusing on investor relations and debt capital markets. His recognition as an Emerging Leader in Finance by D CEO Magazine in 2024 and a Rising Leader Under 40 by the National Investor Relations Institute in 2023 underscores his reputation as a forward-thinking strategist in the financial sector. As Thryv continues to empower over 100,000 users through its AI-supported marketing and business automation platform, Lessard's leadership is expected to drive further innovation and growth in the small business sector.

In addition to Lessard's promotion, Thryv remains focused on enhancing its software offerings to provide small businesses with the tools necessary for operational optimization and growth. The company is dedicated to supporting its clients with effective marketing strategies and business automation solutions, further solidifying its commitment to empowering small businesses globally.

Thryv’s strategic initiatives and leadership changes signal a robust growth trajectory as the company seeks to expand its influence in the marketplace. By investing in key personnel and innovative solutions, Thryv is well-positioned to meet the evolving needs of small businesses in an increasingly digital landscape.