Thryv Holdings Enhances Leadership to Boost Small Business Software Solutions

Thryv Holdings Strengthens Leadership to Drive Small Business Solutions

Thryv Holdings, a prominent software platform for small businesses, announces significant leadership changes aimed at bolstering its sales strategy and expanding its market reach. Fran Lee has been promoted to Vice President of North American Sales, where he will oversee the company's sales teams across the United States and Canada. With a wealth of experience, including over eight years at Dex Media and a notable tenure at Verizon, Lee is poised to enhance Thryv’s sales training and franchise sales initiatives. His proven track record in accelerating software-as-a-service (SaaS) revenue growth aligns with Thryv's objective to leverage the increasing adoption of software solutions among small enterprises.

In his new role, Lee is expected to implement strategies that will not only enhance sales performance but also strengthen Thryv's competitive position within the small business software market. Thryv President Grant Freeman emphasizes Lee’s capabilities as a key asset in capitalizing on the ongoing momentum in the sector. As small businesses increasingly seek out efficient software solutions for marketing and operations, Lee's leadership is anticipated to further drive revenue growth and support Thryv’s commitment to delivering tailored software solutions that meet the diverse needs of its clients.

In conjunction with Lee's promotion, Thryv appoints Kim Mortensen as Vice President of Global Partnerships and Sales. Mortensen, who has a decade-long background in driving revenue growth at Keap, will focus on enhancing Thryv's product and partner ecosystem, particularly following its recent acquisition of Keap. Freeman expresses enthusiasm about Mortensen’s expertise in fostering scalable growth through partner and direct sales, which is crucial as Thryv seeks to expand its global footprint. Together, Lee and Mortensen’s appointments reflect Thryv’s strategic intent to refine its sales organization and align it with the company’s growth objectives in the rapidly evolving small business landscape.

Thryv currently supports over 100,000 businesses worldwide with its AI-driven marketing and business automation solutions, showcasing its commitment to helping small businesses attract new customers and operate more efficiently. The leadership changes signal a decisive step forward for Thryv as it continues to refine its offerings and enhance its sales capabilities to better serve small business needs. For additional insights into Thryv's services, visit www.thryv.com.