Back/The Standard Boosts PEP Strategy with Mark Christensen, Formerly of Principal Financial Group
USA·December 19, 2024·pfg

The Standard Boosts PEP Strategy with Mark Christensen, Formerly of Principal Financial Group

ED
Editorial
Cashu Finance·2 min read
TL;DR
  • The Standard appointed Mark Christensen as PEP sales director, enhancing its position in the retirement planning market.
  • Christensen's experience with Principal Financial Group and others positions The Standard to leverage industry insights effectively.
  • The Standard aims to expand its PEP offerings, addressing growing demand for efficient retirement solutions among smaller employers.

The Standard Strengthens PEP Market Position with New Appointment

The Standard recently enhances its capabilities in the pooled employer plans (PEP) market by appointing Mark Christensen as the new PEP sales director within its Retirement Plans division. This strategic move reinforces the company’s commitment to expanding its footprint in a rapidly growing segment of the retirement planning industry. With over two decades of experience in financial services, particularly in retirement plans, Christensen brings valuable insights that can help navigate the evolving landscape of PEPs. His previous roles at notable companies such as Voya, Principal Financial Group, and Sallus Retirement uniquely position him to leverage industry knowledge and relationships to drive The Standard’s PEP offerings.

Steven Chappell, vice president of distribution in Retirement Plan Sales at The Standard, underscores the increasing interest from both financial advisors and employers in the company’s PEP strategy. Chappell highlights the importance of Christensen's expertise in making The Standard’s resources more accessible to advisors, a critical factor as they look to expand their private label PEP offerings. The company’s focus on investing in this area reflects a broader trend in the retirement planning sector, where PEPs are becoming an attractive option for smaller employers seeking efficient and cost-effective retirement solutions for their employees.

Established in 1906, The Standard has a long-standing history in providing financial protection products and services, which include not only retirement plans but also group and individual disability insurance, life insurance, dental and vision plans, and more. The company operates under StanCorp Financial Group, Inc. and collaborates with various subsidiaries to deliver a comprehensive range of financial services, including recordkeeping and plan administration. As the demand for innovative retirement solutions continues to grow, The Standard's strategic investments and leadership appointments position it well to capitalize on emerging opportunities in the PEP market.

In addition to enhancing its PEP offerings, The Standard remains dedicated to providing a wide array of financial protection services that cater to both employers and individuals. The company’s commitment to evolving its product suite is evident in its proactive approach to market changes and client needs, ensuring it remains a key player in the financial services industry. With Christensen at the helm of PEP sales, The Standard aims to further solidify its reputation as an industry leader in retirement planning solutions.