SoundHound AI Launches Voice Commerce Platform for In-Vehicle Food Ordering at CES 2025

SoundHound AI Unveils Voice Commerce Platform at CES 2025

At CES 2025 in Las Vegas, SoundHound AI, Inc. introduces the first in-vehicle voice commerce platform, revolutionizing the way drivers and passengers can order food. This innovative system allows users to interact with their car's infotainment system to place takeout orders hands-free, streamlining the process of ordering and payment while on the go. Attendees at the event can experience this state-of-the-art voice AI technology, which integrates with various restaurant partners. By simply issuing voice commands like “Show me the closest MOD Pizza restaurants” or “I’d like to order a burrito from the most convenient location,” users can navigate their options seamlessly and ensure their meals are ready for pick-up as they travel.

The significance of this new platform lies in its ability to enhance the driving experience. Recent research indicates that over half of drivers in the US and Europe are open to using such a feature, suggesting a substantial market for voice commerce in vehicles. SoundHound’s system not only facilitates food ordering but also aims to improve efficiency by potentially bypassing traditional drive-thru lanes. Instead, the technology ensures that meals are prepared in alignment with the vehicle's GPS navigation, thereby minimizing wait times and maximizing convenience for users. CEO and Co-Founder Keyvan Mohajer highlights that this development is a culmination of extensive efforts to link millions of cars with national restaurant brands, paving the way for a more integrated and user-friendly experience.

SoundHound is actively engaging with major automotive manufacturers to pilot this groundbreaking system, with aspirations for a broader launch in collaboration with automakers and restaurant partners by 2025. The company envisions expanding the platform's capabilities beyond food ordering, potentially incorporating other services to further enhance the in-car experience. By establishing itself at CES 2025, SoundHound positions itself as a key player in the intersection of voice AI technology and the automotive industry, setting the stage for future innovations in vehicle interfaces.

In addition to the voice commerce platform, SoundHound is showcasing its latest advancements in voice AI technology at their booth located in the Vehicle Tech & Advanced Mobility section (West Hall Level 1, Booth #4964). The company’s participation at CES underscores its commitment to advancing in-vehicle experiences through hands-free technology, catering to the evolving needs of modern drivers. As the demand for integrated solutions in vehicles grows, SoundHound's innovations signal a significant step forward in enhancing automotive interaction.