Social Agent expands to NYC, Miami with on-demand iPhone creators for distillery events

On-demand creators offer distilleries camera-free event coverage

Social Agent is expanding into New York City and Miami with on-demand, iPhone-only content creators that promise to change how craft distillers such as Eastside Distilling document tastings, pop-ups and brand activations. The Los Angeles–launched app, which began operating in fall 2025, delivers same-day edited Reels and photos plus raw footage, enabling hosts to remain present at events while professionals capture high-quality social media assets. Pricing begins at $65 for 30 minutes with edits from $30, positioning the service between DIY capture and full production crews.

For Eastside Distilling, which frequently stages small-format activations and tasting dinners, the model reduces staffing and coordination burdens while preserving brand control. Social Agent uses certified creators vetted through skills assessments and background checks, and clients retain full ownership of delivered content. Creators arrive quickly — under 30 minutes in some markets — or can be reserved with as little as four hours’ notice, supporting short-notice activations at tasting rooms, festival booths or partner restaurants without sacrificing on-brand visuals.

The service also aligns with event strategies that encourage guests to engage rather than record, mirroring themes around Global Day of Unplugging. CEO Lisa Jammal says clients can "put your phone away and trust that we'll capture it," underscoring a pitch that resonates with experiential marketing for craft spirits: fast turnaround, platform-ready footage, and a brand-safe capture team that lets distillers focus on hospitality and education rather than content logistics.

Operational details and rollout

Social Agent’s New York availability targets Manhattan activations and Brooklyn dinners, while Miami service launches on Feb. 25. The company emphasizes instant matching rather than a marketplace of agents, group bookings and payments, and nationwide editing under a "You Upload, We Edit" option for clients who supply their own footage.

Where to find the service

The announcement appears via PR Newswire on Feb. 18, 2026 and points customers to the App Store and www.socialagentapp.com for downloads and bookings. For distilleries planning spring and summer activations, the service provides a lower-cost, rapid-turnaround alternative for capturing promotional content.