Ribbon Communications Appoints Steve McCaffery as EVP of Global Sales for Strategic Growth

Ribbon Communications Strengthens Leadership with Strategic Appointment in Global Sales

Ribbon Communications Inc., a global leader in real-time communications technology and IP optical networking solutions, announces the strategic appointment of Steve McCaffery as Executive Vice President of Global Sales, effective at the end of October 2025. This decision reflects the company’s ongoing commitment to enhancing its sales strategy amid rapidly evolving customer demands and emerging industry trends, particularly those driven by artificial intelligence investments within the data center sector. McCaffery will be based in the UK, reporting directly to CEO Bruce McClelland, and is expected to leverage his extensive experience in telecommunications to propel sustainable growth for the company.

McCaffery's wealth of experience positions him as an ideal leader for this pivotal role. He has previously held senior positions at notable companies such as Halo Technology, Motorola, Google, and ARRIS, and has a proven track record in leading sales divisions across the Asia-Pacific and EMEA regions for Ribbon from 2021 to 2023. His familiarity with the company's goals and market dynamics will enable him to effectively address the challenges and opportunities presented by technological advancements. CEO McClelland emphasizes that McCaffery’s insights and established relationships will be instrumental as Ribbon seeks to adapt to the rapid shifts in technology and customer expectations.

As Ribbon Communications continues to focus on delivering secure cloud communications and IP optical networking solutions, McCaffery’s leadership comes at a critical time. The company is dedicated to helping its clients modernize their networks, enhancing competitive positioning, and achieving better business outcomes in today's data-driven landscape. His predecessor, Dan Redington, leaves to pursue other opportunities, marking a transition that is viewed as a strategic move to align the sales organization with the company’s long-term vision of growth and innovation.

In addition to advancing its sales strategy, Ribbon Communications underscores its commitment to Environmental, Social, and Governance (ESG) matters. The company highlights these principles in its annual Sustainability Report, reinforcing its dedication to responsible business practices. As the telecommunications industry evolves, Ribbon aims to remain at the forefront by not only meeting customer needs but also by fostering a sustainable future in real-time communication technology. For further details about Ribbon Communications and its initiatives, visit rbbn.com.