RedHill Biopharma Launches Talicia to Combat H. pylori: A Key Advancement in Treatment

### RedHill Biopharma and the Full Launch of Talicia: A Major Step in H. pylori Treatment

RedHill Biopharma Ltd. recently embarks on a notable phase in addressing a prevalent public health concern with the full sales and operational launch of Talicia, in collaboration with Cumberland Pharmaceuticals Inc. Through their joint commercialization agreement under Talicia Holdings Inc. (THI), RedHill, owning 70% of the venture, seeks to reinforce its position in the gastrointestinal therapeutic market. Talicia is significantly recognized as the leading H. pylori therapy prescribed by gastroenterologists, a bacterium that affects an estimated 35% of the adult population in the U.S. and is linked to around 11,000 gastric cancer deaths each year.

What sets Talicia apart is its designation as the only FDA-approved, low-dose rifabutin-based therapy for H. pylori. Its inclusion as a recommended first-line treatment in the American College of Gastroenterology guidelines affirms its credibility and utility in clinical settings. During this critical launch phase, strategic support from Cumberland's $4 million investment is anticipated to amplify operational activities, enhancing market penetration for Talicia. Rick Scruggs, President of THI and Chief Commercial Officer of RedHill, highlights the necessity for efficient therapies that successfully eradicate H. pylori infections on the first attempt. The partnership with Cumberland enables RedHill to combine resources and expertise towards achieving operational efficiencies and bolstering prescription growth.

Talicia's launch represents a significant milestone in combating H. pylori infections, which impact approximately 1.6 million patients in the United States annually. The collaboration not only aims to increase patient access to this essential therapy but also showcases RedHill’s dedication to innovating treatment solutions that enhance health outcomes. By tackling the issue of antibiotic resistance and focusing on effective therapeutic options, RedHill enhances its commitment to addressing a pressing public health challenge while positioning itself as a leader in gastrointestinal therapies.

In other developments, the partnership is expected to leverage Cumberland’s existing market presence and expertise in pharmaceutical commercialization. The strategic alignment aims to address operational efficiencies and enhance the overall marketing strategy for Talicia. This approach will facilitate a more robust prescription growth trajectory as they jointly combat the growing health threat posed by H. pylori.

As the company moves forward with this collaborative effort, there is a shared focus on raising awareness about the importance of effective H. pylori treatments in preventing severe health issues, thus paving the way for a healthier future for millions of affected individuals.