MySize Acquires ShoeSize.Me to Enhance Footwear Technology and B2B Solutions

MySize Expands Footwear Technology Portfolio with Acquisition of ShoeSize.Me

MySize, Inc., a leader in AI-driven measurement and fashion technology solutions, takes a significant step forward in the footwear sector with its recent acquisition of ShoeSize.Me, a European software as a service (SaaS) company. Announced on September 11, 2025, this strategic move is designed to enhance MySize's business-to-business (B2B) capabilities and strengthen its technology offerings. Under the leadership of CEO Ronen Luzon, the acquisition is primarily structured as a share deal, which not only bolsters the company’s financial position but also integrates ShoeSize.Me’s innovative solutions into the MySize ecosystem.

ShoeSize.Me is recognized for its cutting-edge ShoeAI technology, which provides precise footwear sizing recommendations. Currently serving over 20 fashion retailers, the company is projected to generate over €0.5 million in SaaS revenues by the end of 2025. Post-acquisition, ShoeSize.Me will operate under the Naiz Fit brand, forming a cohesive platform that addresses sizing challenges across both apparel and footwear. This integration is expected to create significant cross-selling opportunities and unlock new revenue streams in the European and Middle Eastern markets, aligning with MySize's goal of expanding its geographic reach.

The acquisition not only enhances MySize's technology portfolio but also enriches its data lake. ShoeSize.Me has analyzed more than 92 million consumer shopping experiences, 23 million shoe sizes across 19 international scales, and data from over 6,000 brands. This depth of information is anticipated to drive further product innovation and provide valuable insights for retail partners. Timo Steitz, the founder of ShoeSize.Me, expresses optimism that joining forces with MySize will accelerate the global adoption of ShoeAI, ultimately transforming fit solutions for consumers and improving margins and customer loyalty for retailers.

In addition to the acquisition, MySize emphasizes its commitment to addressing sizing challenges in the fashion e-commerce sector. By consolidating its technology offerings and expanding its market presence, the company aims to solidify its standing as a leader in the fashion tech industry. The integration of ShoeSize.Me into MySize's portfolio represents a pivotal moment in the company’s strategy to enhance the overall shopping experience through precise sizing solutions.

As MySize moves forward, the focus remains on leveraging advanced technology to redefine fit solutions for both consumers and retailers, ensuring that the acquisition serves as a cornerstone for future growth and innovation in the fashion measurement landscape.