MySize Acquires ShoeSize.Me to Enhance Footwear Sizing Solutions and Market Position

MySize Strengthens Its Market Position with ShoeSize.Me Acquisition

In a strategic move to bolster its technology portfolio and enhance its B2B offerings, MySize, Inc. announces the acquisition of ShoeSize.Me, a renowned European SaaS provider specializing in AI-driven footwear sizing solutions. This acquisition, primarily structured as a share deal, aligns with MySize's objective under CEO Ronen Luzon to fortify its cash position while expanding its reach within the fashion technology sector. By integrating ShoeSize.Me’s innovative ShoeAI solution, which delivers precise footwear sizing recommendations, MySize aims to address persistent sizing challenges faced by consumers and retailers alike.

ShoeSize.Me currently caters to over 20 fashion retailers and is on track to generate more than €0.5 million in SaaS revenues in 2025. The company has made significant strides in analyzing consumer shopping experiences, having evaluated over 92 million interactions and 23 million shoe sizes across 19 international sizing scales. This extensive data provides a rich foundation for MySize’s Naiz Fit platform, enhancing its data lake and driving further product innovation. Luzon highlights that merging ShoeSize.Me into the Naiz Fit umbrella not only enhances the offerings in footwear but also allows for cross-selling opportunities in apparel, effectively creating a unified platform that addresses sizing concerns across both segments.

The acquisition marks a significant milestone in MySize's consolidation strategy, signaling an aggressive expansion of its geographic footprint and operational capabilities in Europe and the Middle East. Timo Steitz, Founder of ShoeSize.Me, expresses optimism regarding this partnership, asserting that it will catalyze the global adoption of ShoeAI. This synergy is expected to redefine fit solutions for consumers, ultimately improving retailers' margins and boosting customer loyalty. MySize’s commitment to addressing sizing challenges positions the company as a key player in the evolving landscape of fashion e-commerce.

In addition to strengthening its technology offerings, MySize's acquisition of ShoeSize.Me is poised to unlock new revenue synergies, facilitating growth opportunities across diverse markets. By leveraging ShoeSize.Me's robust data analytics capabilities, MySize can offer enhanced insights and tailored solutions to its retail partners, further solidifying its position as an industry leader in fashion technology.

As MySize continues to innovate and consolidate its technology assets, the acquisition of ShoeSize.Me exemplifies its strategic vision to redefine the customer experience in the fashion e-commerce sector through advanced sizing solutions. This development not only reflects MySize's commitment to improving fit accuracy but also demonstrates its potential to significantly impact the broader fashion retail landscape.