MySize Acquires ShoeSize.Me to Enhance AI-Driven Fashion Tech Solutions

MySize Expands Footprint in Fashion Tech with Strategic Acquisition of ShoeSize.Me

MySize, Inc. (NASDAQ: MYSZ), a leader in AI-driven measurement and fashion technology solutions, makes significant strides in the fashion tech landscape with its recent acquisition of ShoeSize.Me, a European SaaS company renowned for its AI-enhanced footwear sizing solutions. Announced on September 11, 2025, this acquisition is a pivotal move aimed at bolstering MySize’s cash position and expanding its business-to-business (B2B) and technology portfolio under the guidance of CEO Ronen Luzon. ShoeSize.Me, currently serving over 20 fashion retailers, is projected to achieve more than €0.5 million in SaaS revenues in 2025, largely driven by its innovative ShoeAI solution, which provides precise footwear sizing recommendations to consumers.

The integration of ShoeSize.Me into MySize’s Naiz Fit umbrella is expected to create a comprehensive platform that addresses sizing challenges across both apparel and footwear sectors. This strategic alignment not only enhances MySize's geographic reach but also opens up new cross-selling opportunities, particularly in Europe and the Middle East. Luzon highlights that this acquisition marks a significant milestone in the company’s consolidation strategy within the fashion tech industry, offering a unified approach to solving the pressing issue of sizing inaccuracies that often plague online fashion retail. The move is aimed at not just improving customer satisfaction but also enhancing the profitability of retail partners through better-fitting products.

ShoeSize.Me brings a wealth of data to the table, having analyzed over 92 million consumer shopping experiences and 23 million shoe sizes across 19 international scales. This extensive data set, which includes insights from more than 6,000 brands, significantly enriches Naiz Fit's data lake and is expected to drive product innovation. Timo Steitz, Founder of ShoeSize.Me, expresses optimism that joining MySize will catalyze the global adoption of ShoeAI, ultimately redefining fit solutions for consumers. This acquisition positions MySize as a formidable player in tackling sizing challenges in fashion e-commerce, setting the stage for enhanced margins and improved customer loyalty for their retail partners.

In addition to the strategic benefits, the acquisition reflects a growing trend within the fashion technology sector, where companies seek to leverage AI and data analytics to improve customer experiences. As MySize continues to build its technological capabilities, the company is poised to lead the charge in creating innovative solutions that address the evolving needs of fashion retailers and consumers alike. By integrating advanced sizing technologies, MySize not only enhances its service offerings but also solidifies its role as a key technology consolidator in the rapidly evolving fashion e-commerce landscape.

This acquisition, while enhancing MySize’s operational capabilities, signifies a strategic shift towards a more data-driven approach in the fashion tech industry, underscoring the importance of accurate sizing in improving both customer satisfaction and retail profitability.