Identiv Wins IoT Award for Innovative Retail Solution Combating Counterfeit Wine

Identiv Secures Prestigious IoT Award for Innovative Retail Solution

Identiv, Inc. (NASDAQ: INVE), a leader in RFID and BLE-enabled Internet of Things (IoT) solutions, receives the "IoT Connected Retail Application of the Year" at the 10th annual IoT Breakthrough Awards. This recognition celebrates organizations that exhibit groundbreaking advancements in the global IoT landscape. Identiv's innovative collaboration with partners ZATAP and Genuine-Analytics plays a pivotal role in establishing new standards for secure and transparent retail environments. Their solution specifically addresses the counterfeit wine market, a growing concern for consumers and producers alike.

The team’s approach revolves around a sophisticated, multi-layered system that utilizes tamper-detecting NFC inlays powered by NXP®'s NTAG® 424 DNA TagTamper security chips, which create a unique digital identity for every bottle of wine. This ensures enhanced protection for high-value transactions and significantly mitigates the risk of counterfeiting. Identiv's CEO, Kirsten Newquist, articulates the critical importance of authenticity in safeguarding value and reputation within the luxury wine sector. She underscores how their solution is redefining the concept of "connected retail," providing consumers with a trustworthy method of verifying the authenticity of their purchases.

The partnership harnesses Genuine-Analytics' innovative winePROOF method, which validates wine authenticity through a microscopic test against an extensive database of over 1,400 verified vintages. Once a bottle passes verification, it is resealed with a custom GA Safety Tag designed by Identiv, while ZATAP manages the writing of verification data to the blockchain. This process not only ensures the integrity of the product but also enhances transparency and provenance for buyers. Identiv's commitment to advancing authentication technologies not only benefits the luxury wine industry but also contributes to broader applications in the evolving IoT market, with their solutions integrated into over 2.0 billion applications globally.

In addition to this award, Identiv's continuous innovation in IoT solutions positions it at the forefront of the industry. The company’s focus on enhancing global connectivity and security aligns with the growing demand for reliable and effective authentication measures in various sectors. As they expand their offerings, Identiv remains dedicated to providing cutting-edge technologies that address the challenges of counterfeiting and consumer trust in today's marketplace.