Identiv Wins IoT Award for Innovative Retail Security Solution in Counterfeit Wine Market

Identiv Champions Retail Security with Award-Winning IoT Solution

Identiv, Inc. (NASDAQ: INVE) secures a significant accolade in the Internet of Things (IoT) sector by winning the "IoT Connected Retail Application of the Year" at the 10th annual IoT Breakthrough Awards. This recognition underscores Identiv's commitment to innovation in RFID and BLE-enabled IoT solutions. The award highlights the company’s successful collaboration with partners ZATAP and Genuine-Analytics, which has led to groundbreaking advancements in retail security specifically targeting the counterfeit wine market. By addressing the challenges associated with verifying the authenticity of wine bottles and their contents, Identiv sets a new benchmark for secure retail transactions.

The innovative solution developed by Identiv employs a multi-layered approach that integrates tamper-detecting NFC inlays powered by NXP®'s NTAG® 424 DNA TagTamper security chips. This technology provides each wine bottle with a digital identity, allowing for enhanced protection during high-value transactions. Identiv’s CEO, Kirsten Newquist, emphasizes the critical importance of authenticity in maintaining the value and reputation of luxury products. She notes that the solution not only redefines connected retail but also ensures that consumers can confidently purchase verified products, mitigating the risks associated with counterfeiting.

In collaboration with Genuine-Analytics, the winePROOF method is utilized to authenticate wine bottles against a vast database of over 1,400 genuine vintages. Once a bottle is verified, it is resealed with a custom GA Safety Tag designed by Identiv. ZATAP plays a crucial role by facilitating the writing of verification data into the blockchain, which guarantees transparency and provenance for buyers. This integration of advanced technologies underscores Identiv's contributions to the IoT sector, enhancing global connectivity and security across various applications, with over 2.0 billion integrations worldwide.

Identiv's recognition at the IoT Breakthrough Awards signifies a pivotal moment for the company and its partners, showcasing their leadership in advancing authentication technologies not only for the luxury wine industry but also for broader retail applications. As the demand for secure and transparent retail solutions continues to grow, Identiv's innovative approach positions it at the forefront of the IoT landscape, paving the way for future developments in retail security.

This achievement not only highlights Identiv's technological prowess but also reinforces its role as a catalyst for change in the IoT sector, driving the evolution of connected retail solutions. The company’s focus on authenticity and security is increasingly relevant in today’s marketplace, where consumers seek assurance in the quality and legitimacy of their purchases.