Identiv Appoints Kim Macaulay as SVP to Boost Growth and Market Share

Identiv Appoints New Senior Vice President to Drive Growth Initiatives

Identiv, Inc., a leading provider of RFID and Bluetooth Low Energy (BLE) Internet of Things (IoT) solutions, recently announces the appointment of Kim Macaulay as the new Senior Vice President of Sales, Marketing, and Business Development. In this pivotal role, Macaulay will lead Identiv's commercial organization with a focus on expanding the company’s market share and driving key growth initiatives. Her immediate objectives include increasing penetration in high-value segments and promoting the widespread adoption of BLE technology, a move that aligns with the growing demand for efficient and scalable IoT solutions.

Macaulay brings nearly four decades of industry experience to Identiv, including over 30 years at Avery Dennison, where she managed significant sales operations within their Retail Branding & Information Solutions Group. Her extensive background includes overseeing annual sales exceeding $650 million, which positions her well to enhance Identiv’s market presence. Before joining Identiv, she founded Kim Macaulay Associates, a consulting firm that specialized in creating go-to-market strategies for major players in the RFID, packaging, and apparel sectors. This wealth of experience equips Macaulay with the strategic insight needed to navigate the complexities of the IoT landscape.

Kirsten Newquist, CEO of Identiv, expresses confidence in Macaulay’s capabilities to implement the company's Perform-Accelerate-Transform growth strategy amidst a critical period of transformation. Identiv’s RFID-enabled IoT solutions have already been integrated into over 1.5 billion applications worldwide, serving diverse industries such as healthcare, consumer electronics, and luxury goods. The company’s focus on innovation and connectivity continues to drive its mission to enhance the interaction between the physical and digital realms, and Macaulay's leadership will be instrumental in achieving these ambitious goals.

In addition to her sales and marketing role, Macaulay's expertise in strategic account planning and team leadership is expected to foster long-term customer relationships that are crucial for Identiv's sustained growth. The appointment signals Identiv’s commitment to strengthening its position in the competitive IoT market and underscores the importance of leadership in navigating the rapidly evolving technological landscape.

As Identiv moves forward, the company's dedication to enhancing global connectivity and facilitating innovation across various sectors remains a top priority. With Macaulay at the helm of sales and marketing initiatives, Identiv aims to capitalize on emerging opportunities in the ever-expanding IoT space, ensuring its solutions continue to meet the evolving needs of clients and partners alike.