Heritage Financial Launches SureLock™ for Enhanced Member Security and Fraud Protection

Heritage Community Credit Union Enhances Member Security with Innovative Fraud Protection Program

Heritage Community Credit Union partners with Kasasa to launch SureLock™, a groundbreaking identity and fraud protection program that addresses rising fraud threats and regulatory pressures. This initiative arrives at a crucial juncture for the credit union, which is navigating challenges associated with diminishing non-interest income amid increasing fraud activities. SureLock integrates seamlessly into Heritage's online banking platform, providing members with the tools to actively monitor their accounts and implement preventive measures against identity theft, such as locking their TransUnion® credit file with a single click.

Craig Engstrom, Chief Member Experience Officer at Heritage, highlights the positive engagement from both members and staff since the introduction of SureLock. The program not only enhances security for the credit union's members but also serves as a new revenue stream, which is vital for an institution traditionally reliant on non-interest income. This dual benefit positions SureLock as a significant innovation for Heritage, allowing it to remain competitive while prioritizing member safety and satisfaction.

Gabe Krajicek, CEO of Kasasa, notes that SureLock embodies a proactive strategy to protect community members from financial threats. As the landscape of regulatory changes becomes increasingly complex, this solution aims to fortify the financial margins of institutions like Heritage that are affected by rising fraud rates. Established in 1953, Heritage Community Credit Union is committed to exceptional member service and innovative solutions, and the launch of SureLock signifies a pivotal step in safeguarding its members' interests in an evolving financial environment.

In addition to the SureLock program, Heritage Community Credit Union continues to emphasize its dedication to serving the Sacramento region with a diverse range of financial products. The credit union encourages members to explore the new security features that SureLock offers, reinforcing their commitment to member protection and community engagement.

As Heritage adapts to the challenges of the modern financial landscape, initiatives like SureLock reflect a broader trend among community financial institutions aiming to enhance security while addressing revenue challenges. The integration of such advanced technology not only meets immediate member needs but also positions Heritage for sustainable growth in a competitive market.