GoPro Expands AI Program, Monetizing Subscriber Content for Third-Party Training

GoPro Expands AI Training Program, Tapping Into Subscriber Content

GoPro, Inc. significantly expands its AI Training program, a strategic initiative that enables subscribers to monetize their cloud-based video content by licensing it for third-party AI model training. As of December 11, 2025, the company reports that its subscribers have contributed over 300,000 hours of video content to this program, marking a more than twofold increase since the third quarter of the same year. This remarkable growth highlights the strong engagement levels from GoPro's user base, especially as the initial phase of the program was limited to a select group of participants. The success of the program not only reflects subscriber enthusiasm but also positions GoPro to further leverage the expansive content reservoir it holds.

Initially launched in August 2025, the AI Training program was designed to tap into GoPro's rich library of user-generated content. Subscribers in the program earn 50% of the revenue generated from the licensing of their videos. Given the staggering 13 million hours of diverse content held by GoPro's more than 2.42 million subscribers, the company is set to broaden access to this lucrative program. With plans to invite a larger audience of its subscribers, GoPro aims to harness the rising demand for high-quality video used in training AI models, addressing a growing market need while empowering its community to earn from their creative outputs.

GoPro's founder and CEO, Nicholas Woodman, expresses optimism about the future of the AI Training program, citing the milestone of 300,000 hours as a significant achievement and underlining the ongoing negotiations for third-party licensing deals. This initiative not only opens new revenue streams for subscribers but also reinforces GoPro's commitment to innovation in the realm of content creation and sharing. The company actively engages with its community through social media, promoting its mission to help users capture and share their experiences in innovative ways, as it forges ahead in the evolving landscape of AI and video content.

In addition to the AI Training expansion, GoPro continues to leverage its unique position in the action camera market. The company’s focus on integrating technology with user-generated content allows it to stay ahead of competitors, making it an attractive option for both consumers and potential partners. With GoPro's ongoing efforts to expand its offerings and engage its community, the future looks promising for both the company and its subscribers.