Fossil Group's Sanctuary Wealth Expands with Fossil Rock Private Wealth Partnership

Sanctuary Wealth Expands Its Reach with Fossil Rock Private Wealth Addition

Sanctuary Wealth has made a significant move by incorporating Fossil Rock Private Wealth into its growing network through mFORCE Capital. Founded by Larry Milton, a former Merrill Lynch wealth advisor, Fossil Rock brings an impressive $400 million in client assets to mFORCE Capital, which now manages a total of $2.3 billion. This strategic partnership underscores the trend of financial advisors opting for independence while still leveraging the strengths of established platforms. The addition of Fossil Rock enhances Sanctuary Wealth’s capacity to cater to high-net-worth clients, reflecting a commitment to personalized service in a competitive industry.

Bradley Bruce, the CEO of mFORCE Capital, highlights the remarkable growth of the firm since its establishment four years ago, during which it has accumulated $1.9 billion in total client assets. Bruce's prior experience as a Managing Director at Merrill Lynch positions him to understand the nuances of wealth management, facilitating a seamless integration of Fossil Rock into the mFORCE framework. The partnership is not only a financial maneuver but also a strategic alignment of values, as both Milton and Bruce prioritize client relationships and tailored advisory services. Vince Fertitta, President of Wealth Management at Sanctuary Wealth, commends Milton's reputation and the synergy created by their collaboration, which aims to elevate service offerings for discerning clients.

Milton’s decision to transition to an independent model reflects a broader industry shift, where advisors seek greater autonomy and flexibility in managing client relationships. By establishing Fossil Rock as part of the mFORCE umbrella, Milton can deliver elite financial services while maintaining the core principles of independence and trust. His team, which includes experienced professionals from Truist, further strengthens Fossil Rock's capabilities. This alliance not only positions Sanctuary Wealth and mFORCE Capital for continued growth but also reinforces the movement among financial advisors towards more personalized and responsive wealth management solutions.

In addition to the expansion, this partnership illustrates a growing trend in the financial advisory sector where professionals are increasingly moving away from traditional wirehouses. Advisors are discovering that independence allows them to provide more tailored services while still benefiting from the operational support and resources of larger networks. The collaboration between Sanctuary Wealth and Fossil Rock Private Wealth exemplifies how strategic partnerships can enhance client services and create a more dynamic financial advisory landscape.