Flux Power Appoints Kelly Frey as New CRO to Drive Growth and Market Expansion

Leadership Transition: Flux Power Appoints New Chief Revenue Officer to Drive Growth

Flux Power Holdings, Inc., a prominent developer of advanced lithium-ion energy storage solutions, announces a significant leadership change with the appointment of Kelly Frey as the new Chief Revenue Officer (CRO). This move comes as the company prepares for a new growth phase, following the decision of Tod Kilgore to retire in January 2025. Frey takes the helm immediately, bringing over two decades of experience in sales and marketing, particularly in the energy storage sector, which is crucial as Flux Power continues to innovate in electrification solutions for commercial and industrial applications.

Frey’s background includes leadership roles at notable companies like Fluence Energy and Verizon/Telogis, where he honed his skills in building high-performance global sales teams and driving revenue through effective customer engagement strategies. His previous experience in the energy storage sector positions him well to oversee and optimize Flux Power’s revenue generation strategies. In his new role, Frey is tasked with aligning sales and marketing efforts, optimizing pricing strategies, and expanding the company’s market reach to enhance customer retention. This strategic focus reflects Flux Power’s commitment to solidifying its position in a rapidly growing industry.

Ron Dutt, the CEO of Flux Power, expresses confidence in Frey’s ability to lead the company into its next growth phase. Dutt acknowledges the importance of this role, particularly in maximizing revenue potential while ensuring sustainable long-term growth. Frey himself exudes enthusiasm about leveraging the company’s strong pipeline of orders and new customer initiatives, all while focusing on improving cash profitability. This leadership change is not only pivotal for Flux Power but also indicative of the company’s strategic direction in a highly competitive energy storage market.

In related news, the transition in leadership comes at a critical juncture for Flux Power as the energy storage industry experiences significant growth, driven by the increasing demand for electrification solutions. The company aims to capitalize on this momentum to enhance its service offerings and market presence. As Frey embarks on this new chapter, the energy sector will closely monitor how his strategies unfold and shape the future of Flux Power.