Flux Power Appoints Kelly Frey as CRO to Drive Growth in Energy Storage Solutions

Flux Power’s Strategic Leadership Transition: Aiming for Growth in Energy Storage

Flux Power Holdings, Inc., a key player in advanced lithium-ion energy storage solutions, announces the appointment of Kelly Frey as its new Chief Revenue Officer (CRO). Frey steps into the role immediately, succeeding Tod Kilgore, who will transition into a consulting position until his retirement in January 2025. With over 20 years of experience in sales and marketing within the energy storage and battery industries, Frey brings a wealth of knowledge to Flux Power. His previous roles at Fluence Energy and Verizon/Telogis highlight his capabilities in building high-performance sales teams and enhancing revenue through strategic customer engagement.

In his new position, Frey will play a crucial role in shaping Flux Power’s revenue generation strategies. His responsibilities include aligning sales and marketing initiatives, optimizing pricing strategies, and expanding the company’s market reach. Frey’s appointment comes at a pivotal time as Flux Power seeks to solidify its position in the competitive energy storage landscape, focusing on innovation and customer retention. CEO Ron Dutt expresses confidence in Frey's leadership, emphasizing that his experience will be instrumental in maximizing revenue potential and driving sustainable long-term growth for the company.

Frey’s enthusiasm about the role is palpable as he aims to leverage existing customer relationships and a robust pipeline of orders. He underscores the importance of cash profitability improvements as Flux Power continues to develop its electrification solutions tailored for commercial and industrial applications. This strategic leadership change signals Flux Power’s commitment to maintaining its growth trajectory in the energy storage market, ensuring that the company not only meets current demands but also anticipates future needs in an evolving sector.

In addition to Frey’s appointment, Flux Power acknowledges the significant contributions of Tod Kilgore in building relationships with key customers and driving the company’s growth from a startup to a trusted provider for Fortune 500 clients. As the energy storage market continues to expand, Flux Power is well-positioned to take advantage of emerging opportunities under Frey’s leadership.

Overall, the transition reflects Flux Power’s proactive approach to leadership and its dedication to innovation in energy storage, marking a significant step forward in the company’s strategic initiatives.