FirstService Residential launches omnichannel resident insurance marketplace for quick multi-carrier coverage comparisons

FirstService unveils integrated resident insurance marketplace

DANIA BEACH, Fla., Feb. 18, 2026 — FirstService Residential launches a new resident insurance solution through its affiliated FS Insurance Brokers and VIU by HUB, an omnichannel personal-lines platform built by HUB International. The program is designed to let residents in communities managed by FirstService compare home, auto and supplemental insurance quotes from more than 50 top-rated carriers in a single place, with licensed agents providing neutral advice and individualized guidance.

Platform designed to speed comparisons and yearly shopping

The omnichannel platform delivers quotes and coverage comparisons in seconds and supports annual renewals and ad-hoc shopping for better options. It is positioned as a no-obligation service that residents can use whenever they choose, allowing homeowners to review competitive pricing and coverage limits without pressure to purchase. FirstService and FS Insurance Brokers say the integration of VIU by HUB into their services aims to make insurance buying more transparent and convenient for occupants across the property management company’s portfolio.

Focus on reducing community exposures and aiding boards

FirstService frames the launch as a tool to close coverage gaps that can increase costs and create spillover liabilities for neighboring units and common assets. The company emphasizes that easier access to tailored personal-lines solutions helps boards and homeowners associations meet fiduciary duties and streamline decisions about master and individual policy coordination. FirstService leverages its scale and FS Insurance Brokers’ affiliation with HUB to expand resident access to competitive insurance options while aiming to reduce unexpected exposures that leave owners and communities vulnerable.

Underinsurance risk drives initiative

The announcement cites recent studies showing roughly two out of three homes nationwide may be underinsured, a shortfall often discovered only when owners file claims. FirstService and its partners say the platform responds directly to that problem by enabling side-by-side comparisons of coverage limits, deductibles and endorsements that affect recovery after loss.

Executive framing and rollout

Andrew Lester, president of FS Insurance Brokers, frames the service as emphasizing convenience, choice and transparency, with licensed agents available to provide individualized advice. FirstService makes the platform available across communities it manages and highlights that there is no obligation to buy, positioning the offering as an operational tool for associations and a consumer service for residents.