FirstService (FSV) Expands Leadership and Presence in South Carolina and North Carolina

FirstService Residential Expands Leadership and Local Presence in South Carolina

FirstService Residential, recognized as North America's leading residential community management firm, solidifies its position in the market through strategic leadership appointments and regional expansions. Recently, the company promotes McLaurin Bruce to the role of Business Development Director for South Carolina. With a robust nine-year background in community management and a proven ability to collaborate effectively with association board members, Bruce is well-positioned to spearhead business development initiatives in critical markets like Charleston and Hilton Head. This promotion underscores FirstService Residential's commitment to enhancing its service offerings and responding to the growing needs of local communities.

In her new capacity, Bruce is charged with delivering innovative solutions that facilitate seamless management transitions for residential communities. Her extensive industry knowledge spans various vital areas, including marketing, accounting, and insurance. Michael Mendillo, president of FirstService Residential, endorses Bruce’s capabilities, emphasizing her track record as a vital asset in advancing the firm’s objectives. Bruce, who holds both the Certified Manager (CMCA) and Association Management Specialist (AMS) designations, expresses her gratitude for the supportive environment at FirstService and her eagerness to make a meaningful impact in South Carolina neighborhoods. Her direct reporting to David Calloway, vice president of sales, aligns her efforts with the firm’s strategic vision, ensuring a focus on community enhancement and service excellence.

The recent expansion of FirstService Residential is further evidenced by the opening of a new office in Leland, North Carolina, aimed at improving property management services in the greater Wilmington area. This new location, inaugurated on October 3, 2025, represents a strategic investment to meet the increasing demand for property management services in the region. Michael Mendillo highlights the importance of localized service, which is enhanced by team members who live and work in the community. Dennis Abbott, president of FirstService Residential Carolinas, reiterates that this localized approach enables the firm to leverage its expertise effectively, ensuring exceptional service delivery to clients and residents alike.

FirstService Residential continues to redefine property management by partnering with boards, owners, and developers to elevate property value and enrich resident life across North America. The company’s commitment to a hospitality-minded approach, coupled with its 24/7 customer care and tailored lifestyle programming, reinforces its reputation for excellence in property management. These developments not only signify FirstService’s growth trajectory but also its dedication to driving positive change within the communities it serves.