E.W. Scripps Co. Partners with ATHLOS to Elevate Women's Sports Broadcasting and Visibility

E.W. Scripps Co. Champions Women's Sports through Strategic Partnership with ATHLOS

E.W. Scripps Co. solidifies its commitment to advancing women’s athletics with a groundbreaking multi-year partnership between Scripps Sports and ATHLOS. This collaboration designates ION as the domestic linear broadcast partner for the inaugural Athlos NYC, a women's-only track and field event scheduled for October 10, 2025, at Icahn Stadium. This milestone event signifies a pivotal moment in sports broadcasting, aiming to elevate the visibility of women's competitions, which have historically received less attention. The broadcast will kick off with a pre-show titled "Icons on ION," showcasing the athletes and their achievements, and is slated to begin at 7 p.m. ET.

The partnership, facilitated by Range Sports in coordination with Seven Seven Six, ensures that ATHLOS can leverage ION’s expansive reach, which spans over 128 million homes across various platforms. Alexis Ohanian, the founder of Seven Seven Six and ATHLOS, expresses enthusiasm about the collaboration, emphasizing ION's history of supporting women's sports, including its partnerships with the WNBA and NWSL. This alignment is particularly significant as the Athlos NYC event features a roster of elite athletes, including Faith Kipyegon, Keely Hodgkinson, and Tara Davis-Woodhall, set to inspire a new generation of female athletes.

Brian Lawlor, president of Scripps Sports, reiterates the company's dedication to promoting women's athletics, with this partnership serving as a cornerstone of their strategy. The Athlos NYC event coincides with Scripps Sports' broader initiatives, including the upcoming SI Women's Games and the Elevance Health Women's Fort Myers Tip-Off. By focusing on remarkable athletes and fostering a sense of community, Scripps Sports positions itself as a leader in the evolving landscape of sports broadcasting, where women's events are gaining the recognition they deserve.

In addition to the Athlos NYC, Scripps Sports is actively involved in expanding its portfolio of women's sports programming. The company’s efforts not only enhance the visibility of female athletes but also contribute to a more inclusive sports culture. As women's sports continue to grow in popularity, E.W. Scripps Co. remains at the forefront of this movement, ensuring that women's stories and achievements are showcased on a grand scale.

This partnership signifies a shift towards a more equitable representation of women's sports in mainstream media, marking a new chapter for both Scripps Sports and ATHLOS as they work together to inspire and empower female athletes across the nation.