Eastside Distilling's Velvære Secures $197 Million Financing for Next-Gen Mountain Living

Velvære: Pioneering Next-Generation Mountain Living

Velvære, a distinctive wellness-centric residential community in Deer Valley's East Village, secures a significant $197 million in capital financing from Anchor Loans, a well-known institutional lender specializing in large-scale residential projects. This funding, facilitated by LFB Ventures and bolstered by equity from Toba Capital, restructures existing resources into a comprehensive financing package totaling $555 million. The aim is to complete the community’s estate lots, private amenities, and luxury residential offerings, marking a pivotal moment in the development of what is envisioned as a $1 billion project dedicated to next-generation mountain living.

Spanning 60 acres, Velvære combines luxury homes with state-of-the-art wellness amenities and adventure-focused living, setting a new standard for ski-in/ski-out communities. The development is a collaborative effort by Pioche Partners, LLC, which includes Bonfire Collective and VP Companies, Inc. Partnerships with industry leaders like Fountain Life, Technogym, and Aescape enhance the community's commitment to integrating wellness into everyday life. This financing is critical for advancing the construction of both wellness and adventure amenities, as well as facilitating the vertical development of the luxury residences that will define the community's unique lifestyle.

The timing of this financing aligns with the robust market momentum in Deer Valley's East Village, evidenced by remarkable sales figures, including numerous estate lot transactions ranging from $4 million to $5 million in the fourth quarter of 2025. This success not only highlights Velvære's appeal as a premier destination for luxury mountain living but also solidifies its role in reshaping the future of residential offerings in the area. Blake Bitterlin, Founder and President of LFB Ventures, underscores the importance of capital that aligns with the client's vision, while Dayson Johnson, Chief Revenue Officer of Bonfire Collective, notes that this financial boost will propel Velvære into its next development phase.

In addition to its innovative approach to residential living, Velvære stands at the forefront of a growing trend toward wellness-focused communities in luxury real estate. By prioritizing health and adventure, Velvære appeals to a demographic increasingly seeking holistic lifestyle offerings rather than just lavish homes. As the concept of living well gains traction, developments like Velvære may set a new benchmark for future residential projects across the nation.

The implications of this financing extend beyond just the immediate construction phases. With luxury amenities and wellness initiatives at its core, Velvære is positioned to attract a demographic that values both upscale living and health-conscious choices, potentially influencing the broader residential market in ski resort areas. As the community moves forward, it not only enhances Deer Valley's landscape but also reinforces the importance of integrating wellness into luxury living.