Duluth Trading (DLTH) Opens Second Kansas Store, Enhancing Retail Presence and Customer Experience

Duluth Trading Company Expands Footprint with New Store Opening in Kansas

Duluth Trading Company is set to celebrate a significant milestone with the opening of its second store in Kansas on September 11, 2025, located at Legends Outlets in Kansas City. This strategic move positions the brand in a prime shopping area, recognized as the state’s top tourist destination, thus aiming to attract both local customers and visitors. The new store covers over 16,000 square feet, with nearly 12,000 square feet dedicated to retail space, underscoring Duluth's commitment to durable, solution-based apparel tailored for outdoor enthusiasts and hardworking individuals alike.

Stephanie Pugliese, the company's President and CEO, emphasizes the integral role of physical retail within Duluth's omnichannel strategy. She expresses enthusiasm about returning to Kansas City, a market where the brand has cultivated a loyal customer base. The new store is designed to create an engaging shopping environment, featuring signature elements such as vintage tool displays and unique antique items, including a "military mule" M274 and a 1969 Chevy C10 tailgate. These distinctive features are intended to enhance the overall shopping experience, making it not just about purchasing products but also about immersing customers in the brand's heritage and values.

As the fall season approaches, shoppers can anticipate a range of popular products in-store, including women's Heirloom Gardening® Bibs, men's Fire Hose® Work Pants, and Buck Naked® underwear. These offerings reflect Duluth's dedication to quality, innovation, and meeting the evolving needs of its customer base. To commemorate this new chapter, Duluth Trading will host a series of events on September 20, including an official ribbon-cutting ceremony featuring company leaders and local officials, signaling a robust growth trajectory and renewed commitment to serving customers with high-quality apparel.

In addition to this expansion, Duluth Trading's new store marks the brand's first retail opening since 2021, highlighting its resilience and strategic growth in a competitive market. The decision to open in a bustling location not only expands Duluth's physical presence but also reinforces its commitment to providing durable work and outdoor apparel to a wider audience, as it continues to adapt to the changing retail landscape.