Aclarion: ACON Investments Backs Commando to Boost Fitness Growth in Latin America

### Aclarion Leverages Investment Trends in the Fitness Sector

In a notable development for the health and wellness industry, ACON Investments, a Washington, D.C.-based private equity firm, announces its investment in Commando, a growing boutique fitness studio operator in Mexico. Founded in 2017, Commando has rapidly expanded its footprint, operating 11 studios with over 30 fitness rooms. The company offers high-intensity assisted classes, including Bootcamp, Bici (spinning), and Taller (strength conditioning), appealing to a wide range of fitness enthusiasts. Commando’s success is underscored by its impressive statistics, conducting more than 5,800 classes monthly and serving over 106,000 clients, while also cultivating a robust social media following that exceeds 150,000.

The investment from ACON Investments aims to enhance Commando's domestic and international growth prospects. ACON plans to collaborate closely with Commando's leadership team, which includes Chairman and CEO Joaquin Hirschfeld, COO Jorge Hirschfeld, and CFO Noé Godinez. Hirschfeld expressed optimism about the partnership, emphasizing a shared vision to elevate the customer experience and accelerate the company’s growth trajectory. Mauricio Cortes, a Partner at ACON, noted that the increase in health and wellness awareness among younger demographics in Mexico serves as a key driver for Commando’s growth. This collaboration is expected to position Commando favorably within the expanding fitness market in the region.

Jorge Dickens, Managing Partner at ACON, further highlighted how this investment aligns with ACON’s strategic focus on health and wellness initiatives in Latin America. By leveraging its local presence and retail expertise, ACON aims to support Commando's future endeavors, including potential expansion into new markets. This investment marks ACON's 43rd foray into Latin America, reinforcing its commitment to the region's thriving health and wellness sector and showcasing the growing significance of boutique fitness studios in meeting the demands of health-conscious consumers.

ACON's investment in Commando not only illustrates a shift in consumer preferences towards fitness and well-being but also signals a broader trend in the private equity landscape, where firms are increasingly targeting the health and wellness sector. As the demand for innovative fitness solutions continues to rise, Aclarion and other industry players must remain vigilant and adaptable to capitalize on the evolving market dynamics. The partnership between ACON and Commando could pave the way for further innovations in the fitness industry, contributing to a healthier and more active population in Mexico and beyond.

In summary, ACON Investments’ strategic partnership with Commando highlights the burgeoning fitness landscape in Latin America. With a focus on enhancing customer experience and growth, this collaboration may set the stage for subsequent investments and developments within the fitness sector, reflecting an ongoing commitment to health and wellness initiatives.